Federal: the NO FAKES Act isn't law
The NO FAKES Act would create a federal right in your voice and likeness, with a notice-and-removal system for unauthorized digital replicas. The 2026 version (S. 4591, with H.R. 8915 in the House) passed the Senate Judiciary Committee unanimously on 18 June 2026, but neither chamber has passed it as of October 2026.
The FCC: AI voices in robocalls need consent
In February 2024, after a cloned Biden voice was used in New Hampshire robocalls, the FCC ruled that AI-generated voices are "artificial" voices under the Telephone Consumer Protection Act. Calls that use them need the called person's prior consent, like any prerecorded call.
Tennessee: the ELVIS Act
Since 1 July 2024, Tennessee protects a person's voice, real or simulated, against use without consent. It also reaches anyone who knowingly makes available a tool whose primary purpose is producing a particular person's voice without authorization. Violations can be civil and criminal.
California and the rest
California's right of publicity has long covered voice (Bette Midler won against Ford in 1988 over a sound-alike singer in an ad). Since 2025, AB 2602 voids contract terms that allow a performer's digital replica without a reasonably specific description of the uses, and AB 1836 requires an estate's consent for digital replicas of dead performers. Many other states protect voice through right-of-publicity laws, and more pass AI-specific rules each year, especially for election ads.